Enrolling your team in an inspiring picture of the future will help you get the best from their diverse expertise, and enable you to move faster, together.
"If you can paint a compelling vision for your organization, and most importantly, your team, the daily work, recruitment, and enrolling people outside the product function becomes much easier."
i agree that painting a compelling vision is key. and of course, what is considered compelling depends on your team members and their motivations.
for example, in the valley there's a saying among investors: "find a $1 billion market that you can turn into a $100 million market"...meaning that startups can target large incumbents (webex) with better products and lower pricing (zoom).
this might be compelling for some, while others may prefer a david-vs-goliath "take on the bad guy" approach. still others may prefer a "we should delight our customers" approach.
"If you can paint a compelling vision for your organization, and most importantly, your team, the daily work, recruitment, and enrolling people outside the product function becomes much easier."
i agree that painting a compelling vision is key. and of course, what is considered compelling depends on your team members and their motivations.
for example, in the valley there's a saying among investors: "find a $1 billion market that you can turn into a $100 million market"...meaning that startups can target large incumbents (webex) with better products and lower pricing (zoom).
this might be compelling for some, while others may prefer a david-vs-goliath "take on the bad guy" approach. still others may prefer a "we should delight our customers" approach.
in your view, does the specific approach matter?